Have you ever been in a situation when you have to work with a specific program and it just won't cooperate? You're trying and trying and trying and what you're trying to accomplish simply doesn't happen. What do you do next?

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You ask Google, right?

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And if you're very lucky, Google will give you a link to a video where this thing is explained in details and will show you how to do it. 

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That's what we've seen most people do. We collected some facts:

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• 4 times more people would rather watch a video about a product/feature, than read about it (1)

• Nearly 50% of Internet users look for videos related to a product or service before visiting a store (2)

• 4/5 consumers say a video showing how a product or service works is important (3)

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The videos are used for decision making - should I get/try this product or not? Is it easy to use? Does it do what I need?

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They are used for end user support - if the user can quickly find a video solving their problem, chances are he/she would never come to you for support. They will be happy being able to quickly solve their problem on their own without contacting and waiting for support. 

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They could also be used for marketing - putting them on your YouTube channel attracts visitors. 

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Are you ready get a few created? We will support you!

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Sample:

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(1) Animoto, February 9-11, 2015 with sample size of 1,051 (Margin of error +/- 3.1 percent at the 95 percent confidence level)

(2) Think with Google, Google / Ipsos Connect, March 2016, GPS Omnibus, n=2,013 US online respondents 18+

(3) Animoto, February 9-11, 2015 with a sample size of 1,051 (Margin of error +/- 3.1 percent at the 95 percent confidence level)