Have you ever been in a situation when you have to work with a specific program and it just won't cooperate? You're trying and trying and trying and what you're trying to accomplish simply doesn't happen. What do you do next?
You ask Google, right?
And if you're very lucky, Google will give you a link to a video where this thing is explained in details and will show you how to do it.
That's what we've seen most people do. We collected some facts:
4 times more people would rather watch a video about a product/feature, than read about it (1)
Nearly 50% of Internet users look for videos related to a product or service before visiting a store (2)
4/5 consumers say a video showing how a product or service works is important (3)
The videos are used for decision making - should I get/try this product or not? Is it easy to use? Does it do what I need?
They are used for end user support - if the user can quickly find a video solving their problem, chances are he/she would never come to you for support. They will be happy being able to quickly solve their problem on their own without contacting and waiting for support.
They could also be used for marketing - putting them on your YouTube channel attracts visitors.
Are you ready get a few created? We will support you!
(1) Animoto, February 9-11, 2015 with sample size of 1,051 (Margin of error +/- 3.1 percent at the 95 percent confidence level)
(2) Think with Google, Google / Ipsos Connect, March 2016, GPS Omnibus, n=2,013 US online respondents 18+
(3) Animoto, February 9-11, 2015 with a sample size of 1,051 (Margin of error +/- 3.1 percent at the 95 percent confidence level)